Project aims
I went into this project with the aims of producing a promotional concept that I could use across multiple platforms. For example; Instagram, twitter, Facebook and websites. From the first thought of the concept, I knew I wanted to create a long image that I could use as a ‘banner’ across these platforms. Acting as an instant look into what my business revolves around and the style we portray. Incorporating the brand ‘CP Company’ in order to evidence and reference a truly British statement piece in order to connect with my target audience, also offering an insight to customers, at first glance, what assortment of clothing is available. Reflecting the concepts of British youth culture and street style particularly within the use of graffiti and the currently popular ‘film photography.’
Development
Inspiration
